Building A National Lead Program
There are many ways to grow your business to the level you desire but there is one specific area that transcends above all others when trying to separate yourself from the pack and create competitive advantages. Let’s face it, you can offer your dealer or franchise network a great product at a great price and provide wonderful training or support but it is tough to beat providing them quality leads. That being said, this is easier said than done.
There is much to consider, including:
- What type of marketing or advertising should be done and how many different lead sources should we try to offer?
- How are you going to track the results, deliver the leads to the dealers in real time, and ensure each lead is handled properly?
- What type of cost structure will you have with your dealer network and how will you get them to participate?
- How will you reach a consensus on strategy with a diverse mix of dealers, vendors, and upper management all weighing in?
As you can see, it isn’t as simple as creating an ad, buying some air time, and telling the dealers what they owe for leads if you want to build a national marketing program the right way that can be sustained for the long haul and systematically scaled over time.
If you’d like to know how to put the proper infrastructure in place, how to structure the terms with your network, and what types of lead programs are available then Request a Consultation with The Apollo Agency to get started. The Apollo Agency will clearly define every step from start to finish, outline your “fully loaded” marketing costs beyond just your advertising budget, and provide an accurate forecast of lead volume by source.
